Hi, I’m Kevin. I’m a content writer, editor, copywriter, course creator, consultant, and conference speaker in the digital marketing industry. If your content is generic, sounds like AI, or isn’t ranking, driving clicks, or converting, I can solve that. I also have 12 Twitter followers and won the Geography Bee in my hometown in middle school.
Sales pages, landing pages, lead magnets (e.g, eBooks), product reviews, thought leadership content.
“Pillar pages” or important articles that must be high-quality, reader-friendly, and engaging.
Delve into a fascinating world of elevated AI-content, completing a tapestry of interwoven entities fostering…ok, enough of that. I’ll write AI content that doesn’t look like AI for you using the principles I teach in my Next-Level AI course.
I’m a copywriter who creates engaging, high-converting content for brands in the digital business world.
OK, enough of that. I don’t know how to talk about myself without coming off as a wanker (does anyone still use this term?).
I’ve worked with countless clients, and the reason their content doesn’t convert is always one of three things: It’s generic (it doesn’t foster trust), it’s too hard to digest (no one reads it), or it’s unhelpful (it doesn’t identify problems and offer solutions in great enough detail).
Sometimes it’s all 3.
I’ve built my brand around solving these issues.
I’m best known for approaching web content the same way I approach copywriting:
These are the principles I teach in my copywriting course Web Copy Masterclass, and my course on using AI to write human-sounding, high-converting copy, Next-Level AI Content.
I’ve been fortunate enough to share my writing tips in talks at SEO Estonia and World of Search, as well as workshops at Chiang Mai SEO and the SEO Mastery Summit in Saigon.
Maybe you’ve seen some of my copywriting training videos in The Affiliate Lab, Authority Hacker, Kyle Roof’s IMG Courses, or Blog Growth Engine.
I don’t know how else to say this: It works.
Helping one student make his first commission! Can’t take full credit here. There were other coaches that helped teach SEO, but he learned copywriting from my videos. I’ve hidden the names of the other coaches for their privacy.